Vlogging is the new buzzword in digital media. Why all the fuss? Montse Cano wonders. She is a digital marketing specialist, lover of video blogging. She has spent a bit of time looking into this to understand the reasons behind its popularity.

It is quite like good, old blogging, Montse tells us. The main difference is that someone needs to appear on camera talking about a specific topic around a theme in a series of videos, as opposed to writing about it. Then, vloggers upload their videos onto online channels on various platforms like YouTube, much like the usual blogging platforms. Video users can subscribe to their channel to follow the content uploaded or, simply, watch the videos.

Video has become one of the most popular tools for communication during the last few years. Whether it is in corporate or more informal environments, video as a tool is also considered as one of the most effective ones. In fact, there are many companies solely dedicated to producing video content.

And why is that effective? It’s probably because of the immediacy, which is one of the greatest advantages of video. It can be easier to communicate and more enjoyable for the user too – if internet access is good enough at that moment, that is.

Easy access to technology has a lot to do with it.  The developments in technology during the past decade or so have made it possible for most of us to use it in different ways. Before mid 1990´s, technology was the sole domain of scientists. Science and technology would not be mainstream before then.

It was not considered as `cool´ either. Who does not remember the sitcom Family Matters with the ultra-nerd, but knowledgeable Steve Urkel? These days, it is easy to find different types of people, including professionals, discussing the latest gadgets and scientific discoveries, and using technical language!

No wonder why it is appealing to make a video to tell a story, as it can definitely take less effort than writing. Technology has also made it possible for the videos to reach people quickly through platforms, and it is a cool thing to do.

Content-wise, Montse has found a variety of topics discussed, from people’s experiences and opininions on particular subjects to travel or cooking. Vlogs can definitely be more entertaining than TV.

What Montse only wonders is about the lack of thought and script that I have seen in most of the videos she’s watched. Maybe, video allows for random thoughts to be expressed in an understandable manner. So, people feel there is no need to use a different approach.

Her main concern is information overload, which is an issue these days. Over 70 hours of video are uploaded on to YouTube every minute, according to their own stats. It can be really easy not to find what we look for. The lack of relevant, well-thought out content can devalue the various platforms. For vloggers, as it is for bloggers, optimizing and publicising their content has become paramount.

All in all, Montse reckons vlogging is a great use of video, and it is also great that ordinary people are able to communicate this way. Despite this, we Montse and I still prefer blogging. 😉

What about you? Have you experienced at vlogging? Are you good at it? Do you know more vlogs to add to the list? Feel free to comment about your experiences with video both, below on comments or on our fanpage.

Also, follow the latest trends and info about social media via our Twitter or Google+ accounts, find new pictures and infographics on Pinterest or join our interesting conversations with other specialists on the fanpage and LinkedIn Group. I’ll be waiting for you!