Before going through this post, I’d like to make clear that I’m not a web designer. I actually use to leave this work to my professional colleagues such as my great designer Marta Turrado, from Innova Imagen. And this is my first advice for you if you don’t happen to have skills or knowledge to do this. However, you can indeed plan the strategy, think of the new design and make the promotion.
Along this post you’ll find 7 steps to follow:
4. Website Construction
5. Content Optimization and Test
6. Launch and Promotion
The only steps when you’ll need professional help will be 3 and 4. Follow the rest of the steps on you own and you’ll see the work will be easier.
Let’s define here the main points our new design will be based on. Before start planning you should:
– Collect the main metrics of your current website before you make any change. This way you’ll be able to compare with the ones you’ll gather after the redesign.
– Why do you need to redesign your web right now? Define your goals and how you’ll modify your brand image (in case you will). Careful here!
– Will be your audience the same or you’ll lead your strategy to a new target? Write down the message you want to communicate. Listen to your audience.
– Lateley, have a look at your competitors. If you see something it’s working well, think a way of using it without copying!
Before start planning answer yourself these questions:
– What I like and dislike the most about my current website?
– What am I missing in my current website?
– What’s the first impression I want to communicate to my audience?
– Does my current website transmit trust to my visitors?
– Define your dates (be realistic!)
– Which is my budget?
The next step will be decide which platform you’ll use to make the new design, then gather all the resources you have (that you previously collected in the first step) and from there, follow these steps:
– Review the website architecture and decide if you want to change it or keep it. I mean the cathegories and sub-cathegories in your current website. Make your navegation plan.
– Plan your content strategy. Which contents will be removed and which ones kept?
4. Apply the plan
Allow a professional to help you on these two steps. Nonetheless, keep control over the whole project.
Add a date to inciate and finish every step of the plan. That way the web designer will have to stick to them.
5. Content Optimization and Test
Crucial step. This is something you should do, at least, you should provide all contents to your designer. Check the new web is compatible with all browsers and mobile devices. Add sitemap.xml and robots.txt. Check ortography, how easily visitors can subscribe, share and distribute keywords across the whole web (in a natural way). Add call-to-actions.
And then, test again that everything is working well.
Once you’re sure everything is working propertly, it’s time to launch the new website! And you’ll need to be prepared…
– Announce the launch at least one week in advance across all your online platforms and niches. It would be better if you could create a strategy for the following month to the launch as well.
– Remember it’s very possible something goes wrong in the lauch day. Don’t panic! Just be prepared.
Don’t stop reviewing that every link works well. Solve problems the moment they appear.
Do you remember those statistics you gathered by the beginnign of your redesign plan? Now it’s time to compare them with the ones you’ll have one month after the launch.
Don’t forget to check one week after the launch that the main browsers have already indexed your website.
And always… Always! be guided by your user’s opinions. We live in the Inbound Marketing era, where everything in Marketing depends on the audience you want to reach.
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