We’ve talked many times about the need of adecuate your approach to your social community to the social network we’ll be writing for. Not long ago we discussed the new trend Social Marketing 3.0, a way of turn the content marketing strategies upside down: planning articles to fit each of your social media platforms and not the other way around.
Maybe there’s no need to get to that opposite end, since it would keep you creating loads of contents, one for each of your social networks but you can indeed adapt your language, format and voice to them. And that’s what Iván Serrano tells us in this amazing infographic where you’ll find the suitable etiquette for each of the main social media platforms.
So remember “just because the Internet is accessible and open to everyone, doesn’t mean your company should abuse the power. Knowing exactly where to put your words, and how, is a skill that takes practice. You don’t want to be that company reposting the same Facebook ad on every social media outlet page you’ve created. You need to put time into each one until you’ve got the basic etiquette of each down”. (Iván Serrano)
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