The new series of posts I’ve started called Hunting Myths gave me the idea of keep chasing a little bit more during the last #DayOfInfographics on Facebook and Twitter, and the hunt was really good! 😉
All along this summary I’ll refute a few statements about how to measure the Return of Investment (ROI) on social media. What follows are three widespread rumors that are just not true [Infographic by Womma]:
That’s the metric that matters the less actually. You won’t find a reliable Return on Investment if you use only the size of your social community. Instead, try to focus on your goals and give them a real and proportional value.
That just won’t work. I sometimes think we even should call it in a differente way: Return on Impressions or Return on Virality maybe… When talking about social media, the return on investment will depend on many other factors rather than de usual traditional ones.
Social Media Marketing must be a part of the whole brand online strategy. You’ll need to measure the results coming from social media platforms together and in comparison with the rest of the digital channels.
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