Visual content is what matters nowadays. Images, colours, etc. Bottom line is that whatever that can catch your eyes attention will be more viral and will be shared more. But in our visual environment not all are pictures and screenshots. A presentation can be as viral or more than a picture as images share their presence with the text. We are talking about, SlideShare.

SlideShare was acquired by LinkedIn in March of 2012 and since then; both platforms have become the King and Queen of online marketing for professionals.

SlideShare’s numbers:

–          It’s among the first to appear on Google searches. If searched in Google, your PowerPoint presentation is more likely to be seen in SlideShare than in your website.

–          60 million users look through these slides every month to find information about companies, products or services offered.

–          It generates high quality traffic: 50% of SlideShare visits are done by executives, directors or CEO’s.

–          Users download an average of 400K presentations each month

Advantages of using SlideShare

–          The main one is that it doesn’t need any optimization or special care from the company that’s uploading the presentation. The algorithm used by this platform already extracts the most significant keywords from the document. Let’s say that it optimizes itself.

–          The paid version (Quite cheap and highly recommended for small businesses) offers a information in detail and analysis of your presentations virality.

–          Good positioning guaranteed.

–          Generates leadership

–          You will be seen as more professional and your content will be more viral and receive better quality traffic.

How can you make your business work and use SlideShare correctly

  1. Link our blog or website to your SlideShare profile.
  2. Develop a content strategy unique to this platform and LinkedIn. Your content virality will grow more if you use a combined strategy for these two platforms.
  3. Develop a content plan about a topic that you know inside out. (You must be an expert on the topic or else you won’t be able to complete your presentation successfully) Tell a story on each of your presentations. A story that welcomes readers.
  4. Do not forget to include your company’s logo and contact details on each presentation.
  5. Recycle presentations that you’ve used for other events such as demonstrations, expositions or meetings. Be aware of the property rights.
  6. Optimize the presentation. Ok, we said before that you wouldn’t need to optimize the presentation but there’s a caveat. Where you write the title, try to include at least the two most important words about the theme you are writing about. Check out this post’s header for instance; it includes the words “SlideShare” and “business”
  7. Choose a good description
  8. Once posted, do a good crossed promotion. Show the access link in your Facebook page (Earning a few personal and professional points in the process), show it on Twitter (Not only on the weekend it was posted but also during the following week), show it on LinkedIn of course (New design will allow you to post the presentation directly) and the rest of the platforms or markets that you use.
  9. Try to publish one presentation a month at least
  10. Analyse the results and try different types of content to know which one was received better and what was the topic or theme that you will need to work the most.

No it’s your turn! Tell us your thoughts and experience with SlideShare on comments or via any of our social networks! We’re looking forward to your opinion!

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