I’m sure you have been told more than once to follow hundreds of tips and pieces of advice in order to get more retweets or raise the number of followers…
As users, you will probably agree with me in most of the points I bring up here. Or maybe not. You will also probably realize you actually do some of them when tweeting, so did I while writing this post. They are not mistakes, it is not mandatory for you to correct them. They are only actions your common sense will tell you to avoid. Whatever the “how to” posts say…
1. Fill in your user profile: Sure! But not like this
I’m afraid you have seen this kind of profile bio very often: “Specialist on #socialmedia #online2.0 #design #advertising #branding #marketing… We all have 160 characters to explain who we are, not only what we do (use LinkedIn instead). This list of skills will probably be useful for SEO purposes, but once you are found, few users will want to follow such an impersonal profile. Pass your personality to your bio!
2. Egg profile picture vs superficial profile picture
In addition to the previous point, remember stay in the middle when choosing your profile picture: do not keep the egg or upload a very smart picture, on a suite and in a fashion model position. Finding both sorts of profile photos will cause users to double think whether follow you or not. At least, in my case.
3. I’m following you. Do you follow me? Do yo? Don’t you?: Either way, I’ll unfollow you
No need of more words. All of you know what I’m talking about, don’t you? It is a behaviour more and more common, which origin I reckon is in all the “how to” in the Internet, where you are told the less people you follow the better, and never follow more people than number of followers you have. Please, follow everyone with interesting content, everyone you want to! That’s the point of Twitter! The number of follows or followers don’t really matter.
4. Well-known quotes? No, thanks!
Time to talk about the content and there are opinions by the thousands. But using well-known quotes very often does not mean your profile is more glamorous. All of us do know how to look up on Google and Confucio is a bit old-fashioned. In addition, talking all day long about how the rest of us should live our lives could turn against you.
5. Automated answers = unfollow
Automating your replies to retweets, mentions or new followers could be understandable if you have hundreds of thousand of followers. But, don’t you really have 30 minutes a day to personally answer everyone? That high is your feedback level? Congratulations, then! Or is it more a question of laziness? Automated answers are very impersonal. Imagine this situation: someone starts to follow you, you like the content and follow back. Then, you immediately receive an automated reply: “Thanks for the follow! Also connect on…” What??!! I’m following back!
6. A hashtag on Facebook? How annoying!
Posting the same content all over your social networks also is something very common. Seriously, Doesn’t it bother you to see a hashtag on Facebook or Google+? It’s even more difficult to read! We all got used to this kind of language and symbol on Twitter, but anywhere else, it is weird! Send your contents according to each social network. Using Hootsuite (or a similar tool) is not that difficult! Every social network has a different purpose.
7. Curators, please, put your personality on your tweets
Add your opinion, your thoughts or sentiments to your tweets, not only the news headline, or your followers will have the feeling you have not read the post. Sometimes, even a smiley showing your interest about the content is enough. Also retweet and mention more often. Some other times we all (Including me) focus on offering the best content as possible and do forget about our followers’ content, that can give our accounts a high value (and you’ll be increasing the level of engagement)
8. Very short tweets do not tell anything
Trying to get more retweets by following other “how to” rules also is usual: Make tweets no longer than 120 characters, to let people add opinions over retweets or mentions. Fine. But if I find this tweet: “Tools for Twitter – http://ow.ly/aHgUm”, I won’t ever click on it. It lacks enthusiasm, sentiment, opinion and clarity… Do we have to use all 160 characters? Alright then! Do it! If I really want to retweet, I’ll do it anyway. If I want to add something, I’ll rewrite the tweet.
9. Tweet from 6 p.m. onwards -> Wrong!
If I were you, I would stop following what studies and surveys say, and would focus instead on your own experience as an user and your followers habits. Here’s an example: Do you know what day of the week Social With It fanpage gets more feedback? On Saturday mornings, exactly the moment when less people are connected to Facebook (according to reports). My advice here, from the user side, is: tweet when you have something great to tweet about, and don’t when you have nothing. If you need to choose the best time of the day, or day of the week, then check for a while your followers’ habits. It is easy to know by intuition.
10. Old news are not news
What happened yesterday, happened too long ago and it’s not interesting anymore. If you tweet for other experts in you field, they probably already read what you have scheduled to tweet in two days.
In conclusion, being charming, sincere and personal is not that difficult. Seriously. A smiley or a wink is really worth it. At least, I feel happy every time I see one, which turns into following that account. 😉
What are your thoughts on this? Do you agree with the 10 points of view? Would you add more points to the list? Would you remove some of them? In short, What does common sense say to you when reading latest tweets every day? Comment below or go to Social With it fanpage!
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