2014 is about to start although you still have time to plan your Marketing strategy to grow your business next year. I don’t mean you’ll have to change everything and start all over again, but over look what you did in 2013 and check what didn’t work in order to change it.
A little help: Last January Social With It published a step-by-step on how to review your strategy to face the new year.
The very first step is to find out the goals your want to achieve next year. This is the hardest job when planning a strategy. If you do this correctly, you’ll be more likely to succeed. But how can you do it? Let’s go step-by-step
1. Your goals must be specific
It’s not enough to set up a goal such as “grow sales”. Aims have to be short, precise. Hubspot used this case to explain this point: Imagine your boss is about to go on holidays and you have less than 90 seconds to tell him company’s plan for 2014. They must be summarized, concrete but have to be all of them. That’s the way you should set them up.
2. Your golas must be measurable
It’s important to choose a percentage in all your achievements. That way you’ll be able to measure if you’ve reached them at the end of the period. If any of your goals is “to grow the community around my brand across social media” you’ll have no way to measure it. If your social community has actually 100 fans or followers, and by the end of the period has 101, you’ll have hypothetically succeeded. Choose a percentage of growth better.
3. Your goals must be viable
“Got 100,000 more visitas and rise the sales a 80%”… Maybe this is not a realistic goal for most of small businesses. Definitely it isn’t. Be attainable, realistic and viable. You have to ensure if you work hard you’ll reach the aims you’re setting up right now. How about a 5 or 10% more sales instead of that unreachable 80%?
4. Your goals must be relevant
Don’t be tempted to include small aims that won’t affect your business. All of them have to be important to your company, specially to your marketing strategy.
5. Your goals must be reachable in a given time
Plan a calendar to achive your goals in, for examples, three months, a quarter… This way you’ll be able to spend more time on secundary goals after you’ve reached your primary ones.
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