Along this post we’ll try to easily explain with the help of 3 infographics what Facebook edgerank is, how it works, the variables that it depends on and specially you’ll find some tips to improve it.
Within this infographic – that you can find clicking on the link number 1 over this lines – you’ll discover the algorithm depends on these 3 variables:
– Affinity: between the viewer user and the creator of the story (you). The closer the relationship, the higher the score.
– Weight: pictures and videos got the higher score. On the contrary, try not to post from third party apps such as Hootsuite or those that post your tweets on Facebook, as that way the Facebook Edgerank level will be much much lower. Facebook owns a planner, use it instead.
– Time – Decay: the oldest the post, the lowest value will have. So keep it in mind and try to be constant and refresh your newsfeed daily.
Find out more on this infographic: Edgerank 101 (by Getpostrocket.com y Hubspot)
Now that we know what Facebook Edgerank is, let’s find out how contents are filtered on users News Feeds
The average of users who actually see your posts is 15% out of your Facebook fan base. Why are those users who can see your posts and not the rest? That depends on these 4 variables:
- – Fans’ previous interactions with your page.
- – The more interactions you get (likes, comments…) the higher is the chance for your fans to see your post.
- – If a fan has already liked or commented a post of yours, this fan will be more likely to see all your page posts.
- – If a fan gives a negative feedback about your page, those won’t be seen by this fan.
More info here: Facebook Edgerank 102 (de Getpostrocket.com y Hubspot)
Our friends John and Mark summarized all we learnt yesterday in our last infographic: What Facebook Edgerank is and how to improve your posts visibility.
Best practices and tips:
Keep an eye on the variables explained in this post and choose those practices that work better: post pictures and videos (instead of links), don’t post via Hootsuite or other third party apps, reply all your fans when commenting and get some help with advertising.
Any other tip you’ve come up with? Write it down below in comments! We’ll be looking forward to it!
On other news, if you have found either done on your own any other infographic you want to share with Social With It, send it over to firstname.lastname@example.org and it’ll be published next Day of Infographics! And remember you can find all our infographics under this hahstag: #DayOfInfographics on Twitter.
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