In USA, almost 85% of Internet users socialise while watching Tv. In Spain is not yet that much, but there's been an increasing use of tablets and smartphones (21% over the last year data) which allows Spanish users to socialise more and more via Social Tv apps
Javier Consuegra and Sandra López, Communication Department’s Managers at AsYouWish Creations, have shared with SWIt their knowledge and vision about Social Tv, which is pretty much what it is happening in Spain around this new way...» Read More
Something new, something worn, something blue and something borrowed... What connection do you reckon these 4 traditions for brides have with Social Customer Experience? Along this post we will show you the puzzle and how the pieces fit to help reach a perfect and effective relationship with clients
“Something new, worn, blue and something else borrowed” are the instructions a bride should follow on the wedding day, and it’s also a very accurate comparison with Social CRM (Customer Relationship Management). Gabriela Pérez Sambucetti, Grupo...» Read More
Dior's last video campaign -Dior's Secret Garden, Versailles- reached 17 million views in just three weeks. That was the latest viral video of a brand. You'll find along this post what they did to go viral and the metrics they used to measure their success. Do you also want to learn the five basic pillars that will help you out to go viral? Then, keep reading... ;)
How did they get such a success? How did they get 17 million views in just three weeks? Firstly you should know this video campaign was part of a global marketing project, collaborating both...» Read More
Two weeks ago we attended a new meetup in London, organized by Social Media London (as usual) about how to boost your influence 2.0, using mainly social networks and blogs. The speaker? Andrew Grill, Kred CEO. If you fancy to keep reading, will find out eight alternative tools to Klout, the most popular "standard for influence"
According to the definition on Wikipedia, Social Influence is based in ” conformity, socialization, peer pressure, obedience, leadership, persuasion, sales and marketing”. Alright. It’s possible that was the perfect definition five years ago. Not now...» Read More