Scott Galloway said that we absorb visual information as many as 50 times faster than textual contents... "Visual goes straight to the heart". We're not falling in love with an image or a video but we'll remember it easier, that's for sure. Besides, video contents are much more likely to be watched than a text, even though words are accompanied by an appealing image.
I admit that including corporative videos in our Online Marketing strategy is not definately easy. However it’s not very hard either if you plan a day each month to shot it and edit it....» Read More
Following the series "Hunting Myths" I've prepared an infographic with some of the wrong - but too widespread I'm afraid - thoughts about what a Landing Page should have in it. I keep hunting false rumours!
Before we go deeper into the infographic, I’d love to make totally clear what a Landing Page is, because I’m not only talking about the one you host in your website to receive your...» Read More
This week I've chosen four infographics that will help you decide what social platform to start with. The Facebook, Twitter, Google+ and Pinterest statistics will tell you a lot!
Although these general metrics will only be useful to support your decision, they can be the last impulse you need to go in one direction or the other. However, don’t ever forget there is...» Read More
This week I've selected two infographics that will better help us increase the engagement level in our social platforms. Don't miss the impressive impact that photos have on Facebook and 4 more ways to get more involvement!
I guess you’ve already familiarized with the term “social engagement” (action of being loyal to a brand). In other words, it’s the art of build loyalty among the users on your social communities in...» Read More