Most of you will be probably re-thinking your marketing strategy. New projects, a content calendar, new trends to be checked… Along this post we’ll be explaining how to carefully test what did work last year in the easiest way for you. You might not have to change everything! ;)
Yes, indeed. Your strategy might be working very well. Well done then! But, how could you find it out? In a very interesting thread on our LinkedIn group SM Chat some of the specialists...» Read More
When used correctly, a LinkedIn profile can really boost your job search (By the way, make sure you check the new profiles as old ones need to be adapted and completed) But if you really want to stand out, you should create, elaborate, spread, optimize and maintain the image of your personal brand. Here’s how to get started.
LinkedIn is nowadays the most important social network for professional with around 180 million users located mostly in North America. England ranks third with 10 million users while Spain currently has three million users...» Read More
And we reach day 7 of your Facebook marketing campaign for your small business with this post. Tips on how to develop step by step contest or advertising in Facebook and a quick look at the metrics would determine your strategy’s success. Who Will be the winner? Your business!
We saw in the previous two posts (How to develop a Facebook strategy in just 9 steps: Part I and Part II: Fanpage and content strategy) how to find out if Facebook was indeed the right...» Read More
Not too long ago I read a very interesting – as much as surprising- data: It does not exist a correlation between the amount of RT and the actual number of clicks on the link within that tweet… What does that mean? A retweet not always drives traffic to your website. Data that drove us to create a new group on LinkedIn based only in words: SM Chat: Questions & Answers
In other words, most of Twitter and LinkedIn users don’t read the content of that link before retweeting. They don’t even click over it!!! Why then are we so sure a RT will drive...» Read More