Content is key for your marketing online and social media strategy, but is your content strategy a success? How could you measure it exactly? Just collecting data in order to know how your Content Relevance Rate is performing… What is the CRR? Just keep reading...
Have you ever heard about the CRR? This metric (Content Relevance Rate) was the amazing idea of the writer, Social CRM specialist Joakim Nilsson. Although it is not of common use, it should be...» Read More
Along this post I’ll lead you through the way I’ve discovered is the most effective (and cheapest) path to drive traffic straight away from a Facebook advert to your website and once they’re there, convert them into sales.
Social advertising still is an unexplored land where even specialists go crazy to get the most out of it. You’d be amazed of how many times we sit in front of a Facebook ad...» Read More
Small businesses are still learning how to use Facebook and Twitter on Marketing purposes and we understand the use of SlideShare is not very common yet. However, its benefits can be much better than the other two... Along this post you'll find easy tips and steps to use it properly.
Visual content is what matters nowadays. Images, colours, etc. Bottom line is that whatever that can catch your eyes attention will be more viral and will be shared more. But in our visual environment...» Read More
Design has always been extremely important when doing Marketing on Facebook. Your Page must be appealing enough to your fans as well as useful to your commercial interests. Along this post you'll find the 10 best applications you can use to get a better design, according to the goals you want to achieve with your fanpage.
In fact, design is crucial no matter the purpose of your Facebook presence; either drive more traffic to your web, grow the engagement with your customers or push the sales. As we already explained...» Read More